Key growth drivers
- Rising health and wellness trends: These are creating continued opportunities for the development of novel food products that are rich in nutrition. Bone broth aligns well with this trend. Bone broth is a rich source of nutrients such as collagen, gelatine, minerals, and amino acids, thus gaining popularity.
- Rise of functional foods: Consumers actively seek foods with health benefits beyond basic nutrition.
- Collagen benefits: There’s an increasing understanding of collagen’s role in joint health, skin elasticity and gut health, paralleled by consumer interest
- The increasing demand for clean-label products: This is boosting the demand for bone broth market.
- Rising demand for minimally processed food: Bone broth is ideally positioned in this respect, and this trend is providing traction to the bone broth market.
- Increased demand for convenient formats: ready-to-drink broths and powdered supplements enhance accessibility.
- Expansion of e-commerce – Online platforms expand market reach to a wider consumer base.
Recent Global Trends in the Bone Broth Industry
- Increased popularity of organic and grass-fed bone broth products.
- Emphasis on sustainable sourcing and ethical production practices.
- Expanding On-the-Go bone broth market with convenient options and powders.
- Innovation in bone-broth based soups and sauces – herb and spice variants reflecting different ethnic tastes
Growth by country . . .
North America is expected to experience substantial growth in the bone broth market with the rising demand for convenience foods in the region. Collagen-based foods are becoming popular with consumers to manage their overall health.
Asia Pacific Significant growth is resulting from the rising health awareness among consumers. The acceptance of cross-cultural foods is also driving the market growth in this region.
India and China are considered to be a potential market for expansion over the forecast period.
Europe The bone broth market is anticipated to grow due to the increasing demand for functional foods, the demand for organic products, and the availability of various flavours in bone broth.
South America and Africa lag behind due to lower purchasing power and lesser market penetration of health and wellness products.
In coming months we’ll be featuring a series of articles on New Zealand grass-fed beef bone broth. If there’s any area you’re interested in learning more about please email us via https://taranakibioextracts.com/contact/
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