The market for functional beverages is predicted to reach $200bn by 2030 – This includes ranges of sparkling waters, tonics and teas infused with wellness ingredients like hemp and amino acids – all providing added health benefits to improve sports performance, gym performance, gut health, holistic wellbeing or hydration. These beverages include everything from bone broths to canned CBD-infused drinks, natural energy drinks, fermented and gut-friendly drinks, protein drinks, and plant-based milks.
Beef bone broth is emerging as a key player within these trends. More than just a traditional food, it’s a functional powerhouse with a unique nutrient profile that aligns well with the latest consumer demands – offering specific health benefits like muscle recovery, gut health, and immunity boost. While the nutrient content of beef bone broth depends on the ingredients and their quality, it commonly includes naturally-occurring electrolytes; sodium, magnesium, and potassium, as well as vitamins A, B2, B12, and E, plus omega-3s, omega-6s, and minerals like calcium, iron, selenium, and zinc.
Athlete Nutrition and Beef Bone Broth
The opportunities for beef bone broth as an ingredient or ready-to-drink functional sports supplement can be seen as athletes, both amateur and professional, are consuming bone broth in their training diets, valuing the minerals important for bone health and muscle function. Jamie Anderson, the first female snowboarder to win two Olympic golds, swears by bone broth to support her health and strength. She calls bone broth her diet’s ‘secret weapon’ and incorporates it for the functional benefits that help her excel to the highest levels in her sport.
Katie Kissane, a registered dietitian from UC Health – Colarado, cites that running can be tough on the body’s soft tissues and joints. She believes that collagen, which contains glycine, an anti-inflammatory amino acid, can support the body against some of this impact. Another nutritional bonus is its high sodium content—good for athletes training or participating in a long-distance race. Internationally broths are now popular in the final aid stations for some Ironman and marathon events for this reason. Salt is lost during excessive sweating, and bone broth can be used to replace this salt reducing the incidence of muscle cramps and aiding in fluid retention, and recovery.
Bone broth isn’t just for Olympic or endurance athletes – it provides natural, nourishing sustenance for athletes of all levels – from hiking, training for a race, or seeking a natural way to support energy and recovery.
Beef Bone Broth – an Ideal B2B Ingredient for Sports Nutrition Manufacturers
“Sports nutrition has moved on from simply protein shakes—it’s about a holistic approach to health. Bone broth’s nutrient profile is well positioned to meet this demand, with scope for innovative bone broth products.” says Dr Mike North, Site Manager, Taranaki Bio Extracts.
The sports nutrition market is responding with an increased range of ready-to-drink broths, broth-based protein powders, snacks and supplements. It offers opportunity for manufacturers to tap into this market by integrating bone broth into their product offerings. Sports consumers prioritise convenience without compromising on quality – the bone broth industry is developing with a range of ready-to-consume products, including pre-packaged broths, broth concentrates and broth powders. Single-serving packets and shelf-stable options are particularly popular.
At Taranaki Bio Extracts we supply our 100% grass-fed beef bone broths and extracts to manufacturers of prominent retail broth and sports nutrition brands internationally. One of our customers manufactures bone broth protein powder as a natural way to provide support for the active consumer. By using our bone broth they ensure their product is packed full of essential amino acids. For this customer it provides the ideal alternative to dairy or vegetable-based powders with powerful health benefits.
“As a food manufacturer of high-quality product, our challenge was getting consistency of both quality nutritional standards and supply. Due to their knowledge and the investment they’ve made in their equipment, Taranaki Bio Extracts is able to deliver on the mark every time. They have real expertise in assisting with recipe development too, particularly with respect to their technical knowledge of processes and product characteristics,” – valued customer (sports nutrition manufacturer)
Taranaki Bio Extracts’ customers are ensured sustainably sourced, export quality beef bones as the foundation for our broths and extracts. Our products provide a clean label offering of collagen-rich, high quality protein. To learn more about these products, or talk with us about a custom requirement visit https://taranakibioextracts.com/food-ingredients/butler-premium-ingredients/
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