Mainstream consumers are turning to halal meat and meat-derived products because they stand out as options that combine ethical practices with high-quality products. As busy lifestyles drive the demand for convenience foods, these consumers are looking for easy-to-prepare halal-certified meal options.
Halal is an Arabic word that translates to ‘permissable’ meaning the meat is acceptable or lawful to consume under Islamic law. Halal meat and meat-derived products must be prepared according to Islamic dietary laws; the animals must be healthy at the time of slaughter, and the process involves humane slaughter under prayer. The meat is drained of blood which reduces the risk of foodborne illnesses. It is also free from harmful additives, preservatives and chemicals, making it a healthier option alongside other meats and meat products.
According to Global Growth Insights the halal meat market is seeing strong growth through to 2025; poultry dominates the market at 45.2%, mutton at 28.7% and beef at 26.1%. Export Development Canada note that the middle class is expanding in high growth areas like the Indo-Pacific, resulting in many millions of Muslim consumers with disposable income to spend on high-quality food.
Taranaki Bio Extracts (TBE) are a halal certified food manufacturer. Their halal certification reflects strong food safety criteria, and supports health and sanitary practices as reflected in their Risk Management Plan (RMP). They require a halal certificate from suppliers, and a separate independent audit confirms their halal status.
The key halal market Taranaki Bio Extracts supply directly is Indonesia. In Muslim countries like Indonesia product must be halal to be able to export there. TBE also have customers in non-Muslim countries like Korea, USA and Australia – These companies are keen to purchase TBE ingredients because they are halal, and this enables them to market their products as halal.
“For markets receiving halal products even when halal is not a matter of concern, customers are receiving a premium product due to the food safety and animal welfare components integral to halal certifications,” says Dr Mike North.
Processed food is a fast growing segment within the halal market, accounting for 43.7% share (Global Growth Insights). Taranaki Bio Extracts’ halal beef bone broths and extracts enable innovation and product development for halal-certified processed foods, providing a range of increased benefits for manufacturers;
Some Benefits of Halal based food ingredients . . .
- Free from harmful additives and contaminants – Halal meat is regulated by strict dietary requirements ensuring the animals are raised and processed without harmful chemicals, antibiotics or hormones. Purity of product is also ensured by the prohibition of certain additives that have been procured from non-halal sources. All of Taranaki Bio Extracts’ animal products that are either moved internally within New Zealand or exported, come with a health certificate which confirms the product is halal.
- Quality of meat – Halal slaughter involves draining the majority of the animals’ blood. This significantly improves meat quality. Research by the International Halal Integrity Alliance found properly bled meat stays fresher longer, contributing to higher nutritional value.
- Ethically raised animals – Halal practices focus on the ethical treatment of animals, ensuring they are raised in humane conditions and fed a natural, clean diet. In New Zealand our pasture-based farming, with high biosecurity standards helps our animals to stay healthy. Our cattle are raised free to roam 365 days a year. This means from birth to harvest, our beef is grass-fed and finished with a 95% pasture-based diet. This focus on humane practices reduces stress-related toxins in the meat while also aligning with ethical standards valued by many health-conscious consumers
- Higher nutritional value – Halal meat is naturally rich in essential nutrients including high-quality proteins, iron and B vitamins. The halal preparation process helps retain these nutrients. Research has found that methods involving careful slaughtering and minimal processing preserve the meat’s natural vitamins and minerals, making it nutritionally improved compared to processed alternatives.
To learn more about Taranaki Bio Extracts halal-certified broths and extracts and how they can support your products visit https://taranakibioextracts.com/food-ingredients/
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