- Flavour is king
Fresh, premium ingredients provide richer flavours and better texture. Recent US market research showed us that the most important aspects to food manufacturers and retail broth brands, when considering beef bone broth or extracts as an ingredient for their products were ‘flavour’ and ‘all natural’. 70% of food manufacturing companies consider ‘all natural’ to be ‘very’ or ‘extremely important,’ with strong correlation between perceptions of ‘natural’ flavours providing a superior result over ‘artificial’ flavours.
“Our products are manufactured for consumers who appreciate superior flavour and quality cuisine. For us it’s all about the authentic flavour that we receive in Taranaki Bio Extracts’ beef bone extracts. Authentic flavours are important for both our brand and our customers – artificially flavoured stocks don’t meet our quality requirements” – Supplied by a valued customer – Australian Food Manufacturer
- Consistency equals trust
Food manufacturers rely on consistency in their products to maintain quality standards, and that consistency starts with ingredient sourcing. As well as providing superior flavour, high quality ingredients provide reliability in production.
Our customers expect that when they purchase our product, it will deliver the same taste and texture consistently. By investing in quality ingredients, we build a relationship of trust with them — one that pays dividends in customer retention and brand loyalty.
Our responsible sourcing delivers 100% pure and natural. We only source raw materials for our ingredients from people we know and trust – all of our suppliers must provide proof of food origins, specifications, and quality certifications.
“Because we manufacture a premium quality beef noodle soup, consistency is all important for us. We need to know that we’re getting the same ingredient every single time to ensure the recipe remains consistent – Taranaki Bio Extracts always deliver to our standards,” Supplied by a valued customer – Korean Food Manufacturer
- ‘Health and wellness’ means quality
Today’s consumers prioritise health and wellness. There is a trend away from ultra processed foods (UPFs) to all natural, and labels are boasting the proof. As a food manufacturer, responding to this demand by using high-quality, transparent ingredients helps you capture this growing market. Ingredients free from artificial preservatives, colours, and excessive processing are popular with health-conscious buyers who are willing to pay more for premium, healthful products.
“Taranaki Bio Extracts’ beef bone extract is my hero ingredient! Their beef bone extract is an all-natural food product – non-GMO, hormone and antibiotic free, no additives or preservatives. These ingredient qualities are really important as they are key to the value proposition for our product range,” Supplied by a valued customer – Australian Food Manufacturer
- Ethically and sustainably sourced ingredients
Ethically and sustainably sourced ingredients are often higher quality, as they are produced under stronger standards of care for the environment. Ethical ingredients matter to food consumers because they increasingly want to align their food choices with their values – knowing that the products they buy are not only healthy, but sourced and produced in a way that respects the environment, animal welfare, and society.
For food manufacturers, sourcing ingredients from reputable, sustainable suppliers ensures quality, and reduces the environmental impact of production, ultimately building consumer trust and credibility in your brand.
At Taranaki Bio Extracts we believe in sustainable and ethical nutrition – for us this is about valuing, and creating value from the entire animal, to create rich natural nutrition. In New Zealand we have some of the world’s strictest animal welfare practices, our non-GMO status is both a legal and ethical stand, and our manufacture of beef bone broths and extracts contributes to the circular economy.
Summary . . .
In a world where consumers are more informed and discerning than ever, quality matters. By prioritising the best ingredients, you’re crafting a brand that consumers trust and return to. Whether you’re developing products for flavour, optimal nutrition, or meeting specific dietary requirements, Taranaki Bio Extracts can provide sustainable beef bone broth and extract solutions customised to your specifications. We’ll help you achieve the health claim that’s vital to your brand. To learn more about our products visit https://taranakibioextracts.com/food-ingredients/butler-premium-ingredients/
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